Selvol™ Ultalux AD Product Information

Advanced Adhesive and Film Forming Properties for Personal Care Formulations

Selvol™ Ultalux AD PVOH copolymer (INCI: Vinyl Amine/Vinyl Alcohol Copolymer) is an advanced adhesion promoter and film former applicable in skin care, color cosmetics, hair and rinse-off systems. Incorporation of the amine functional group within the Ultalux AD polymer imparts advanced surface activity with pH-targeted properties. Amine functional copolymers exhibit superior strength and adhesion to a range of surfaces including skin when compared with related anionic or nonionic polymers. This cosmetic-grade polyvinyl alcohol copolymer lends functionality to a range of personal care formulations, imparting viscosity and emulsion stability control and solubility modification.

Selvol™ Ultalux AD Vinyl Amine/Vinyl Alcohol Copolymer provides a balance of adhesion functionality and film-forming performance in formulations such as masks and peels, anti-aging creams and lotions and pore strips. As part of the Ultalux range of PVOH and PVOH derivatives, Ultalux AD is tested for high quality and purity and is verified as non-irritating on skin.

Available in five grades, the Ultalux range offers a wide spectrum of performance attributes. The Sekisui Selvol™ Ultalux line includes highly functional PVOH copolymer grades, SC and AD. The new offerings provide excellent adhesion, lower viscosity and good tensile strength in film formation. Testing shows that Ultalux SC achieves a 15% improvement in hydration in a facial mask formulation compared with one using a conventional PVOH polymer.

Selvol™ Ultalux AD Functions

  • Adhesion promoter
  • Film former
  • Tightening
  • Reaction intermediant

Applications of Selvol™ Ultalux AD in Personal Care Formulations

This polyvinyl alcohol copolymer can be used in brow makeup, anti-aging products, eyelash glues, eye shadow, facial masks and peels and pore strips.

Selvol™ Ultalux AD Properties

Grade Viscosity, cps1 pH2 Tensile Strength, psi3 Modulus, psi Elongation at Break, % Adhesion to Glass, g
Selvol™ Ultalux AD 450 – 550 11.0 – 12.0 1,200 – 1,400 3,100 – 4,100 > 110 – 130 220 – 280

1. Viscosity of a 15% solution, 20°C
2. 4% Aqueous Solution
3. Tensile properties and adhesion were measured on films containing 12% PVOH and 3% glycerin after casting and drying in a controlled temperature and humidity room for 24 hours

Exfoliating Face Mask Formulation with Selvol™ Ultalux AD

Used in an exfoliating face mask formulation, Selvol™ Ultalux AD serves as an exceptional adhesion promoter, film former, stabilizer and viscosity control agent.

Ingredient WT %
Water 67
Selvol™ Ultalux FA 10
Selvol™ Ultalux AD 2
Ethanol 15
Propylene Glycol 3
Glycerin 2
Polysorbate-20 1
Preservatives q.s.
Fragrances and Extracts q.s.


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