Personal Care Applications With PVOH

At SEKISUI, we make manufacturing and formulating personal care products smarter and simpler. Our tailored polyvinyl alcohol (PVOH/PVA) solutions enhance cosmetics, skincare, hair care and more.

Our Selvol™ Ultalux PVOH cosmetic grades safely and effectively add functional performance to skin, hair and color cosmetic formulations. Ultalux polymers offer manufacturers reliable benefits such as strong film formation, adhesion and viscosity control for a wide range of products.

How PVOH Enhances Personal Care Formulations

In skincare, polyvinyl alcohol peel-off masks are one of the most recognized consumer uses. PVOH creates a flexible, uniform film that dries quickly and removes easily, helping lift away impurities. It also contributes to the smooth texture and clean finish consumers expect in peel-off formats.

In color cosmetics and makeup, PVOH improves adhesion and film strength, making products like eyeliners, foundations and transfer-resistant lip colors last longer. In hair care, it enhances product stability and helps control viscosity for consistent performance.

Key Selvol Ultalux Attributes for Formulation Performance

SEKISUI designs Selvol Ultalux PVOH polymers for personal care products. Its grades offer safety, reliability and versatility across formulations.

Key Ultalux characteristics are as follows:

  • Nonirritating on skin (verified by third-party testing)
  • Excellent adhesion and good tensile properties for durable films
  • Range of viscosities to suit different formulations
  • Better skin hydration (Ultalux SC)
  • Advanced actives delivery (Ultalux FA)
  • Improved adhesion (Ultalux AD)

Safety and Testing

Independent laboratory studies, including the Epiderm in vitro irritation test, confirm the safety and quality of Ultalux PVOH polymers. Many formulators require this testing to validate that polyvinyl alcohol in skincare and personal care products is safe, high quality and effective.

Performance Across Grades

Available in five grades, the Ultalux line supports a broad spectrum of formulation needs.

Testing shows that Ultalux SC delivers a 15% improvement in hydration in a facial mask compared to conventional PVOH. Ultalux AD provides stronger adhesion, while Ultalux FA supports delivery of advanced actives.

Together, these grades allow formulators to tailor PVOH performance to skincare, makeup, hair care and more care products.

Find the Right Ultalux PVOH Grade for Personal Care Products

Contact SEKISUI to learn more about PVOH applications in personal care products, from skincare to cosmetics. Request samples to test Ultalux grades in formulations.

Consult the SEKISUI Technical Service team for formulation support, grade guidance and expert recommendations.

Explore Related Technical Brochures

Personal Care FAQs

What makes Selvol Ultalux PVOH appropriate for personal care formulations?

Selvol Ultalux polymers are high-purity PVOH grades designed specifically for personal care use, not adapted from industrial grades. They provide strong film formation, adhesion and viscosity control across skincare, hair care and color cosmetic formulations. 

All grades are verified as nonirritating on skin through independent third-party testing, including the Epiderm in vitro irritation test.

How does PVOH perform in peel-off mask formulations?

In skincare peel-off masks, PVOH creates a flexible, uniform film that dries quickly and removes cleanly, lifting away impurities. Selvol Ultalux SC has demonstrated a 15% improvement in facial mask hydration compared to conventional PVOH. That’s a meaningful performance differentiator for product development.

Which Ultalux grades offer distinct formulation advantages, and what do they address?

The Ultalux line includes five grades with differentiated functionality. Ultalux SC improves skin hydration. Ultalux AD provides stronger adhesion for color cosmetics and transfer-resistant formats. Ultalux FA supports delivery of advanced actives. Ultalux FP and Ultalux FF address additional film performance requirements.

Can I use Selvol Ultalux PVOH in color cosmetics such as eyeliners and lip products?

Yes. In color cosmetics, Selvol Ultalux PVOH improves adhesion and film strength, making products such as eyeliners, foundations and transfer-resistant lip colors more durable. Its range of viscosities supports flexible formulation across multiple product formats.

How do I initiate sample evaluation for Ultalux personal care grades?

Request samples directly through our online form. You can also reach out to our Technical Service Team for formulation support and grade guidance before and during evaluation. The SEKISUI Resource Library provides technical brochures for each Ultalux grade to assist with formulation planning.

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Polyvinyl Alcohol Polymers for Personal Care

Peelable face masks, mascaras, hair dyes and more