Personal Care Applications With PVOH

At SEKISUI, we make manufacturing and formulating personal care products smarter and simpler. Our tailored polyvinyl alcohol (PVOH/PVA) solutions enhance cosmetics, skincare, hair care and more.

Our Selvol™ Ultalux PVOH cosmetic grades safely and effectively add functional performance to skin, hair and color cosmetic formulations. Ultalux polymers offer manufacturers reliable benefits such as strong film formation, adhesion and viscosity control for a wide range of products.

How PVOH Enhances Personal Care Formulations

In skincare, polyvinyl alcohol peel-off masks are one of the most recognized consumer uses. PVOH creates a flexible, uniform film that dries quickly and removes easily, helping lift away impurities. It also contributes to the smooth texture and clean finish consumers expect in peel-off formats.

In color cosmetics and makeup, PVOH improves adhesion and film strength, making products like eyeliners, foundations and transfer-resistant lip colors last longer. In hair care, it enhances product stability and helps control viscosity for consistent performance.

Key Selvol Ultalux Attributes for Formulation Performance

SEKISUI designs Selvol Ultalux PVOH polymers for personal care products. Its grades offer safety, reliability and versatility across formulations.

Key Ultalux characteristics are as follows:

  • Nonirritating on skin (verified by third-party testing)
  • Excellent adhesion and good tensile properties for durable films
  • Range of viscosities to suit different formulations
  • Better skin hydration (Ultalux SC)
  • Advanced actives delivery (Ultalux FA)
  • Improved adhesion (Ultalux AD)

Safety and Testing

Independent laboratory studies, including the Epiderm in vitro irritation test, confirm the safety and quality of Ultalux PVOH polymers. Many formulators require this testing to validate that polyvinyl alcohol in skincare and personal care products is safe, high quality and effective.

Performance Across Grades

Available in five grades, the Ultalux line supports a broad spectrum of formulation needs.

Testing shows that Ultalux SC delivers a 15% improvement in hydration in a facial mask compared to conventional PVOH. Ultalux AD provides stronger adhesion, while Ultalux FA supports delivery of advanced actives.

Together, these grades allow formulators to tailor PVOH performance to skincare, makeup, hair care and more care products.

Find the Right Ultalux PVOH Grade for Personal Care Products

Contact SEKISUI to learn more about PVOH applications in personal care products, from skincare to cosmetics. Request samples to test Ultalux grades in formulations.

Consult the SEKISUI Technical Service team for formulation support, grade guidance and expert recommendations.

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Polyvinyl Alcohol Polymers for Personal Care

Peelable face masks, mascaras, hair dyes and more